Year-End Online Sales: Focus On Fashion

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Top e-commerce players seem to have put all their bets on fashion in the year-end sales. Let us take a look at what they are offering.


Clothing e-commerce company, Myntra has started its ‘End of Reason’ sale from Friday midnight. It will end on December 25. There are big labels such as Fossil, W, Lavie, Nike, Westside, Puma, United Colours of Benetton, Biba, Vero Moda, Libas, Levis among others offering huge discounts varying from 30 to 80 per cent.

The company claims that this is ‘India’s Biggest Fashion Sale’. Like other sales, there is a 10 per cent discount of HDFC cards and also on PhonePe transactions.



Amazon too is holding a ‘Wardrobe Refresh Sale’. From premium brands such as Lavie, Marks & Spencer, Biba, UCB to clearance sales and budget buys, there are discounts on clothes, accessories and cosmetics as well. Citibank is offering a 15 per cent discount on its cards and there is a Rs 1000 cashback on using Amazon Pay over Rs 5000. There is no-cost EMI for orders above Rs 3000 as well. The sale will end on December 23.


Apart from offering discounts on fashion, it is also offering deals on appliances. The company ‘Year End Carnival’ sale will end on December 24. The company is holding special ‘Christmas Rush Deals’ between 12 am and 2 am every night.

There is a 10 per cent discount on SBI debit cards as well as no cost EMI schemes up to 12 months. There are extended warranty offers starting at Rs 399.



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