Mumbai: Bollywood stars Amitabh Bachchan, Shah Rukh Khan, Akshay Kumar, Ranveer Singh, Alia Bhatt and Hrithik Roshan feature in the Forbes list of Most Influential Celebrities on Social Media in the Asia-Pacific region.
In the inaugural 100 Digital Stars list, Forbes Asia highlights the celebrities who remained active using social media to interact with their fans, raise awareness, inspire optimism and even helped causes like COVID-19 relief amid lockdown, according to a news agency.
In the list that has no ranking, Big B has been credited for raising $7 million for COVID-19 relief. Billing Akshay as Bollywood’s highest-paid actor, the list states that the actor donated $4 million and took part in the “I For India” fundraising concert on Facebook Live in May, which raised Rs 520 million ($7 million) for GiveIndia’s COVID-19 fund.
As per the list, Hrithik appeared in May’s “I for India” concert to raise funds for COVID-19 workers. The list also mentions Katrina Kaif, Anushka Sharma, Jacqueline Fernandez, Shahid Kapoor, Madhuri Dixit, besides singers Shreya Ghoshal and Neha Kakkar.
Forbes Asia’s 100 Digital Stars list evaluated the candidates based on the social media reach and engagement, their recent work, impact and advocacy, brand endorsements and business endeavours.