Mangalsutra Ad: Now, Minister Threatens Legal Action Against Designer Sabyasachi

Mumbai: The advertisement of Sabyasachi Mukherjee’s new mangalsutra collection has generated  a lot of heat.

Now, Madhya Pradesh’s Home minister Narottam Mishra has threatened to take legal action against the celebrated fashion designer if the advertisement is not removed within 24 hours.

“Fashion designer Sabyasachi Mukherjee’s mangalsutra advertisement is highly objectionable and hurtful. If the objectionable advertisement is not removed within 24 hours, legal action will be taken against him,” Mishra tweeted on Sunday.

The promotional photoshoot for Sabyasachi’s new collection has been criticised as it features ‘semi-naked’ models wearing the mangalsutra, posing solo or in intimate position with others.

On Saturday, a legal advisor of the BJP issued a notice to Sabyasachi as the ad is “totally outrageous to the entire Hindu community as well as Hindu Marriage.”