San Francisco: Amazon is reportedly gearing up to launch its own branded TVs in 55 to 75 inches range. It already sells smaller AmazonBasics-branded TVs here.
The big TVs will have Alexa built in and a new feature called Adaptive Volume that will make Alexa respond louder if there is a noisy background such as people talking or any home appliance running.
The new TVs are expected to be made by TCL and other TV makers.
Amazon also sells Toshiba and Insignia-branded TVs, powered by its Fire TV software.